Why Xbox One, PS4 price cuts aren’t coming until 2015

Those holding out for a cheaper next-gen console come next year may need to reconsider their timeline for taking the plunge.

This month’s PlayStation 4 and Xbox One launches have given Sony and Microsoft a definitive and reassuring answer to the demand question mark looming over high-end living room gaming. That means that unless one starts to aggressively undercut the other, we aren’t likely to see our options decrease in price until well into the devices’ life cycles.

“You would certainly cut the price of hardware because there is a demand issue,” said Colin Sebastian, an interactive media analyst with Baird Research. “GameStop has 30 million PowerUp Rewards members who are active gamers, and we’re only predicting sales of 6 million total units,” he added of combined Xbox One and PS4 sales and the amount of growth 2014 holds.